Romain Jerome – Steampunk 46 Auto

592016

Introducing the new Romain Jerome Steampunk 46 Auto. Images and Specifications.

steelRomain Jerome Steampunk 46 Auto Gunmetal Steel

RJ have completely re-energized the look and feel of the new steampunk giving it a contemporary and fresher feel. The new watch features a smaller case and a more sporty feel to it.

Inspired by the ocean liners of the 20th Century, the new Steampunk Auto 46 is a true testimony to the Industrial Revolution and to the artistic movement that followed. Housed in a new 46 mm black PVD-coated steel, steel or red gold case, this new collection embraces a new aesthetic sharing the brand’s bold and hedonistic spirit with a twist of history.

blackRomain Jerome Steampunk 46 Auto Gunmetal Black

goldRomain Jerome Steampunk 46 Auto Red Gold

The Steampunk inspiration is visible throughout the design of the timepiece and its retro-futuristic dial. The oversized Roman XII and VI numerals are highlighted in either steel, black gold or red gold with RJ’s “rough” finish and matching minute and hour hands. This really is an amazing detail in the new Steampunk and shows off the characteristics of the watch design.

The tips of the hands recall anchors and browse through the dial, revealing each detail as time passes. Another strong reference to the ocean liners is revealed by the seconds hand at 9 o’clock, mirroring a propeller (Moving Seconds). The dial has been created to highlight the sturdy, circular graining and rigorously beadblasted blackened bridges which recall the raw energy emanating from a coal blackened engine room. The whole look and feel of this RJ Steampunk is second to none. They really have done a beautiful job with it. Its a conversation starter, put it that way!!

Each watch is only limited to 999 pieces and pays amazing homage to contemporary history.

The Steampunk Auto Gunmetal Black is $9,950 Euros, the Steampunk Auto Red is $17,500 Euros and the Steampunk Auto Gunmetal Steel is $8,950 Euros

 

Specs from Press release:

Steampunk Auto Gunmetal Black
Reference RJ.T.AU.SP.007.01 | Collection STEAMPUNK | Universe SEA
Caliber RJ003-A, Mechanical self-winding movement
30 jewels
Frequency 28,800 v/h
Power reserve 40 hours
Water resistance 3 atm (30 meters)
Functions: Central hours and minutes, small seconds at 9 o’clock
Case 46mm, Black PVD-coated steel
Dial: Beadblasted & circular graining black PVD-coated steel bridges with 4 steel pistons and beadblasted ruthenium coloured bearings. Ruthenium coloured Roman numerals VI and XII, “raw” finish
Hands Black gold coloured & satin-brushed hour and minute hands, inspired by the anchors of
famous transatlantic ships, Superluminova “green emission” on the tips
Sandblasted ruthenium coloured small second hand at 9 o’clock, propeller shape
Bezel Satin brushed Gunmetal
Paws Beadblasted black PVD-coated steel
Lugs Satin black PVD-coated steel
Crown Beadblasted black PVD-coated steel with black rubber insert
Case-back Steampunk engraving
Strap Black calf and satin brushed black PVD-coated steel folding clasp
Limited edition 999 pieces
Retail price CHF 9,950.-* / EUR 9,950.-* / USD 12,500.-*

Steampunk Auto Red
Reference RJ.T.AU.SP.008.01 | Collection STEAMPUNK | Universe SEA
Caliber RJ003-A, Mechanical self-winding movement
30 jewels
Frequency 28,800 v/h
Power reserve 40 hours
Water resistance 3 atm (30 meters)
Function Central hours and minutes, small seconds at 9 o’clock
Case:46mm Black PVD-coated steel and red gold
Dial Beadblasted & circular graining ruthenium coloured bridges with 4 steel pistons and
beadblasted red gold bearings, Red gold coloured Roman numerals VI and XII, “raw” finish
Hands Red gold coloured & satin-brushed hour and minute hands, inspired by the anchors of
famous transatlantic ships, Superluminova “green emission” on the tips
Red gold coloured sandblasted small second hand at 9 o’clock, propeller shape
Bezel Rusted steel
Paws Polished red gold
Lugs Polished red gold
Crown Polished and beadblasted red gold with black rubber insert
Case-back Steampunk engraving
Strap Brown calf with white stitching and satin brushed black PVD-coated steel folding clasp
Limited edition 999 pieces
Retail price CHF 17,950.-* / EUR 17,500.-* / USD 21,950.-*

Steampunk Auto Gunmetal Steel
Reference RJ.T.AU.SP.006.01 | Collection STEAMPUNK | Universe SEA
Caliber RJ003-A, Mechanical self-winding movement
30 jewels
Frequency 28,800 v/h
Power reserve 40 hours
Water resistance 3 atm (30 meters)
Function Central hours and minutes, small seconds at 9 o’clock
Case 46mm Steel & black PVD-coated steel
Dial Beadblasted & circular graining ruthenium coloured bridges with 4 steel pistons and
beadblasted rhodium bearings.  Rhodium coloured Roman numerals VI and XII, “raw” finish
Hands Rhodium & satin-brushed hour and minute hands, inspired by the anchors of famous
transatlantic ships, Superluminova “green emission” on the tips
Rhodium sandblasted small second hand at 9 o’clock, propeller shape
Bezel Satin brushed Gunmetal
Paws Polished steel
Lugs Polished steel
Crown Polished and beadblasted steel with black rubber insert
Case-back Steampunk engraving
Strap Black calf and polished steel folding clasp
Limited edition 999 pieces
Retail price CHF 8,950.-* / EUR 8,950.-* / USD 10,950.-*

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Apple Presence

Is the Apple Watch a disruptive innovation?

Apple Watch Edition

Will Apple’s latest innovation, their smartwatch – or plain ‘Watch’, as they like to call it – disrupt the existing watch market? It is likely to do just that, especially if you take into account that most watches sold are simple quartz watches that have a small price tag.

Will it disrupt the luxury watch market, as so many non-watch journalists – and Apple themselves – like to think? Hardly. In this article, we will explain why we think it won’t affect the luxury market for (mechanical) watches.

The often-referred Quartz crisis

Omega Speedmaster Chronograph Moonwatch

Non-watch journalists like to remind us of the quartz crisis that occurred about four decades ago. As soon as manufacturers were able to use cheap quartz battery-operated movements to create very accurate timekeepers, a lot of people didn’t have any reason to buy a mechanical watch anymore. True disruptive innovation. But keep in mind that this was in a different time. Before, people had no choice other than to wear mechanical watches; they bought them for practical reasons. You need to be able to tell the time, right? Also, a lot of the mechanical watches did not carry significant brand names on the dial, although we’d like to think that everyone was wearing an Omega, Rolex, or Patek Philippe. This wasn’t the case, of course. Every department store had its line-up of ‘white label’ mechanical watches.

In the 1990s, when mechanical watches became ‘hot’ again, they were still subject to less accurate timekeeping than cheap quartz watches. People started to buy mechanical watches for different reasons. As a little piece of micro engineering on the wrist or a piece of jewelry, one of the very few a gentleman can actually wear. It reflects his personality and communicates a sense for style and craftsmanship. These are good reasons to buy something special, even if you no longer need it to perform unique functions. It is more comparable to buying a classic car like a MGB or old Porsche 911 next to your daily driver. Something you can loose yourself in, clear your mind, be passionate about.

IWC Schaffhausen Portugieser Chronograph Ref. 3714

In that regard, the Apple Watch or any of its smartwatch competitors are hardly as disruptive to the existing watch industry as the quartz watches were in the 1970s. People buy luxury watches for different reasons, one of the most important being that it is a luxury product. Most collectors and enthusiasts, moreover, admire the mechanical movement of the watch and that it’s (partially) made by hand, not by robots. Some connoisseurs often lament that a non-mechanical watch simply lacks ‘soul’. Perhaps we can even make it simpler to you: A Rolex or IWC watch is hardly bought so the wearer can properly read the time.

Who is buying the Apple Watch?

So, who is the target audience for the Apple Watch if it isn’t the guy or girl who now proudly wears a Tissot or Longines on the wrist? Before we answer this question, we also like to take the time to explain to you what the Apple Watch exactly is.

Apple Watch Sport

The Apple Watch is – despite the name – a notifier, client, or satellite device for your iPhone. The Apple Watch connects to your phone in order to notify you about new e-mails, new messages on your social media channels, submitting information from its sensors to a health-app on the iPhone, and so on. One of the first 3rd party apps is developed by BMW for their i3 Series car. So the Apple Watch is an extension for your iPhone. Oh, it also tells time, but that’s more or less collateral damage.

So, who is buying the Apple Watch? Well, rest assured that Apple will sell an awful lot of these devices worldwide. Our best guess about the clientele for this watch is that mainly people who DO NOT own or wear a watch at the moment will buy it. People who love to adopt new technology, who think a regular wristwatch is something their father or grandfather used to wear to tell time. Today, you don’t need a watch, you can read the time almost anywhere. You have your iPhone, iPad, laptop, a colleague with a watch, a clock at the station, and so on.

Apple Watch models

The people who will buy the Apple Watch have found – thanks to Apple – a new reason to wear something on their wrist. Being able to monitor your health status, have all social media literally at hand, etc. How long they will enjoy this is another question, as they still will need to get their iPhone out of their pocket to have the full functionality they’ve become accustomed to. Although you can receive and send e-mails on your iPhone, don’t you rather use a laptop with a traditional keyboard to write a lengthy answer to someone?

Will it be successful?

Heck, it surely will! Besides those who love to have every new Apple gadget (the author of this piece also belongs to that category), it will address a lot of young people as described above, those who didn’t have a real reason to wear a watch on their wrists until now.

Apple Watch Sport Aluminium

As a side note: We do wonder whether the technology will be mature enough for daily use and wear. A battery life of just 18 hours – and keep in mind this is a specification on paper, like your iPhone, which probably needs to be additionally charged at least one time per day – and technology that might be old as soon as it will turn Summer 2015. Remember, you are still buying technology. It won’t last forever, to say the least.

Although we are aware of the fact that it is Apple, which has a strong group of followers, think about how many other smartwatches you’ve already seen. Samsung, Pebble, and a couple of others already produced and delivered smartwatches on the market, but you rarely come across one of those. Let’s hope for Apple that it will have a stronger presence.

Article taken from http://www.chrono24.com