At fashion week this year in New York there was a great amongst the greats revealed..
The S-Class is the main attraction within The House of Mercedes-Benz fashion boutique in the main lobby of Lincoln Center. Here, the worlds of fashion and automotive design merge as the vehicle’s attributes come to life in a unique retail environment providing guests with a complete sensory experience. Claire Distenfeld, owner of famed fashion boutique Fivestory and curator of the fashion looks displayed within The House of Mercedes-Benz, explains “As a boutique owner myself, I realize the importance of creating an environment that touches each of the customer’s five senses. The House of Mercedes-Benz depicts the amazing characteristics of the all-new S-Class in a unique way which appeals to a fashion-minded audience.”
To highlight the first of the five senses and the vehicle’s remarkable stereo camera, giving the car “sight” like never before, Mercedes-Benz and Oregon-based wooden eyewear company Shwood have joined forces to create an exclusive Shwood for Mercedes-Benz Sunglass Collection. The limited-edition collection will be on display in The House of Mercedes-Benz boutique and is inspired by the illustrious wood accompaniments featured in the 2014 Mercedes-Benz S-Class. The collection will also be on sale for a limited-time only on http://www.shwoodshop.com.
Guests of the boutique will also experience the vehicle’s new AIR-BALANCE system which perfumes the interior cabin with any scent of the driver’s choosing, from a true classic to the hottest scent of the season. Tired fashion goers are invited to take a time out to relax in the vehicle’s ENERGIZING hot stone massaging seats that allow the occupants to feel the epitome of comfort. All of this coupled with the vehicle’s unique Frontbass sound system, which embodies attributes of a concert hall, are examples of how the Mercedes-Benz S-Class is the epitome of luxury for every sense.
Upon entry, visitors will get the chance to experience a taste of luxury for themselves by obtaining The House of Mercedes-Benzboutique card onsite. These cards grant access into a unique social media contest for a chance to win a pair of exclusiveShwood for Mercedes-Benz sunglasses. Participants of the contest are asked to capture their interpretation of the essence of luxury at #MBFW via Instagram and Twitter. A select number of participants will be chosen daily. To find out more about the contest visit: http://mbenz.us/MBFWrules
The boutique will host an official invite-only opening party with supermodel Sui He and fashion icons Carine Roitfeld andStephen Gan, visionaries behind the 2014 Mercedes-Benz fashion key visual.
Official schedule can be seen here: http://www.mbfashionweek.com/schedule
(text taken from PRNewswire)